imagine the scene. a basement, cool, even cold in summer. round tables with chairs pulled up. tea cups full. and women gazing at a screen upon which is projected a potential banner design.
slow down! says the woman at the computer, who is manipulating the design in photoshop and thinking collaborative design is not for the faint of heart, or the slow of finger. there is excitement as each piece of the banner is created, re-visioned, shifted, added to, re-coloured... until finally everyone in the room says ok, ok, ok. we all agree this works. final notes are taken so that the last design changes can be implemented off site.
